Heald appoints Overseas Sales Support to enhance Middle East and Europe regions

Experienced hostile vehicle mitigation (HVM) sales specialist Yan Ferrieres has joined British perimeter security manufacturer Heald Ltd as Overseas Sales Support with a particular focus on the Middle East.

Based in France, Yan has over 20 years of experience in export sales within the HVM industry, working on a range of high-profile global perimeter security projects, bringing his multilingual skills to support various markets. Alongside the focus on the Middle East, Yan will also support Heald’s customers within France and Belgium and will be instrumental in creating new opportunities in these areas.

The Middle East region has always been an area that has welcomed Heald products, being the first export market for Heald over 20 years ago. To date, these perimeter security installs are still in active operation, including the King Abdullah Sports Stadium in the Kingdom of Saudi Arabia.

Growth within the European region also remains strong for the Yorkshire-based business, with exports to Europe accounting for 21% of the firm’s total annual sales during the most recent financial year.

The appointment of Yan comes following the announcement that Heald has recently established a German subsidiary.

Co-owner and Managing Director Debbie Heald MBE said: “We are delighted to welcome Yan to the Heald team. Having worked with him on several projects over the years, he brings a wealth of experience, and we look forward to continuing to grow in these markets”.

Yan Ferrieres added: “It is an honour to be joining the team at Heald and bringing my many years of industry experience to drive growth in many key regions”.

Yan will also be leading Heald’s inaugural exhibition at security conference, Intersec in Dubai, which is due to take place between 16-18th January.

Published: 21st November 2023